This coffee shop website design prioritizes user experience, SEO, and conversion based design principles. We focused on increasing coffee club subscriptions and building a unique brand identity for this pacific northwest based coffee shop!
Step One: Coffee Shop Website Branding
The first step is to make sure you have a solid visual identity. For this coffee shop, we needed to create a visual brand that married an outdoorsy adventurous spirit and good coffee.
Below is the branding we put together for Cascade Coffee, including logos, photography style, and color palette.
Cascade Coffee Branding
Below are some mockups of the final designs!
These designs prioritize user experience by using minimal design, consistent fonts and font sizing, consistent spacing, short text blocks, on-brand visuals and clear call-to-action buttons.
Pro tip: On your homepage, make sure that you tell customers who you are, what you do, and what you are selling, and include a clear button directing them where to go! This is an easy way to improve SEO and user experience.
