Kai Worrell
New Meta is a gaming cafe or an esports arena. They have over 40 high-end gaming stations, private rooms and even a streaming pod. Looking for a serious session of gaming or just looking for a place to play some games and relax? Look no further. They even serve food, drinks and have beer on tap!
My journey with New Meta Gaming Arena is a warm one as It was my first chance to work as a creative and take lead on a handful of projects revolving around social media creative.
Let me show you my favourite projects during my time!
"Gaming is New Meta" - Campaign
The Aim of this campaign was to activate local communities in London, Showing them what New Meta has to offer and also so incentivise customers to come down and have a more social gaming experience whether that be gaming with friends, watching an Esports tournament or participating in a tournament themselves.
I had the opportunity to direct this specific piece of content, which amassed 100000+ Views on social media.
"New Meta Subscription Service" - Campaign
The company was launching a new subscription service for their Arena, I was tasked to create a motion graphic explainer that gives viewers an insight of what to expect with the new launch.
This entire campaign was scripted, designed, animated and voiced my myself.