Siroya Jewellers
UPCLUB AGENCY
About Siroya Jewellers:
Award Winning Jewellers Since 1976, renowned for its exceptional craftsmanship and vast selection of high-quality jewellery.
With over 40 years of experience, Siroya stands as one of the largest gold jewellery importers in the MESA region, serving a diverse clientele across the UAE, India, and beyond.
Boasting an extensive team of over 300 skilled professionals, Siroya operates multiple showrooms and a thriving B2B division, catering to some of the industry’s most prestigious retailers and wholesalers.
Their dedication to quality and innovation has made Siroya a trusted name for both retail customers and business partners, setting a high standard in the world of fine jewelry.
Retail & B2B Growth Powered by UPCLUB
Brand Revitalization & Positioning
UPCLUB refreshed Siroya’s brand image to appeal to both retail customers and B2B clients, positioning it as a premier destination for exquisite jewelry and trusted B2B partnerships.
Visual Branding Refinement
We enhanced Siroya’s visual branding to reflect its heritage and modern appeal, ensuring a consistent and impactful look across retail and B2B communications.
Website Design & E-commerce Development
Our team developed a sleek, user-friendly website with e-commerce functionality, enabling Siroya to reach retail customers online while showcasing their extensive B2B offerings.
SEO & Content Strategy for Retail and B2B Audiences
UPCLUB crafted SEO-optimized content to drive organic traffic, creating dedicated pages, blogs, and product descriptions that cater to both individual shoppers and wholesale buyers.
Social Media Management & Content Creation
We managed Siroya’s social media, creating captivating visuals, engaging posts, and targeted campaigns to build a strong online presence and increase brand loyalty.
Product Photography & Visuals
High-quality product photography showcased Siroya’s jewelry in its finest detail, enhancing both retail catalog visuals and B2B presentation materials.
Google & Social Ads for Retail Sales & B2B Leads
UPCLUB designed, launched, and optimized ad campaigns that targeted both retail buyers and B2B clients, generating leads and driving in-store and online sales.
Email Marketing & Automation for Engagement
We developed automated email sequences to engage retail customers with promotions and product launches, while keeping B2B clients informed of new collections and business opportunities.
WhatsApp Marketing for Personalized Communication
Our WhatsApp campaigns offered real-time customer support, personalized offers for retail clients, and order updates for B2B partners, enhancing the customer experience.
B2B Lead Generation & CRM Integration
UPCLUB implemented lead capture and CRM tools for B2B outreach, helping Siroya efficiently manage and follow up with wholesale clients.
Sales Collateral for B2B Partnerships
We created impactful sales collateral, including catalogs, brochures, and presentations, to support Siroya’s B2B team in building strong partnerships and securing wholesale orders.
In-Store Promotions & Event Marketing
For retail, UPCLUB developed in-store promotions and campaigns around key events, such as Diwali, creating exclusive offers to drive foot traffic and boost sales.
Video Production & Storytelling
We produced videos that highlight Siroya’s craftsmanship, customer stories, and heritage, using video content to build trust and connect with audiences across retail and B2B.
Analytics & Performance Tracking
UPCLUB set up comprehensive analytics to monitor website traffic, ad performance, and sales data, providing Siroya with insights to make informed business decisions.
With this holistic approach, UPCLUB strengthened Siroya Jewellers’ brand across retail and B2B markets, creating a seamless experience that drives loyalty and growth in both sectors.
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Posted Nov 6, 2024
We revitalized Siroya’s brand, boosting retail and B2B growth through Creative Design, Content Marketing, SEO, Ads, & Scaling Offline Marketing Campaigns.
