This project was a course promo video for a well-known author whose books are top sellers and whose YouTube channel has over 100,000 subscribers. The goal was clear, create a short, powerful video that would capture attention and help convert viewers into course buyers.

The client wanted something bold, fast-paced, and modern. I started by mapping out the message and structure based on the course content and the client’s brand voice. Using Premiere Pro, I cut together the visuals with a sharp sense of pacing, focusing on clarity, rhythm, and engagement.

In After Effects, I added motion graphics to emphasize key points, course modules, and on-screen text. The animations were styled to feel dynamic without being overwhelming.

Music and sound effects played a big role in setting the tone. I carefully selected a track that matched the client’s energy and layered in sound cues to build momentum and keep things exciting from start to finish.

The video was used on landing pages, YouTube, and social media to drive course signups. It directly supported the course’s launch and helped bring the creator’s audience into this new offering.

With 8 years of editing experience and a focus on educational content, I made sure the final piece aligned with the brand and communicated value in under a minute.