Background: When Dan hired me to help MergeYourData.com revamp its content strategy, his technical consulting agency was going through a big change: Pivoting to focus on servicing manufacturing companies. He wanted to build a content strategy that could scale with his business and a content workflow that worked with his growing team. He also wanted to incorporate the Storybrand framework to his updated messaging.

How I Helped: I started with his overall content strategy, which included keyword research, a content audit and in-depth audience research. I focused on identifying key problems manufacturers were facing and directly addressing those problems in MergeYourData.com's content.

I also designed sub-strategies for their LinkedIn and YouTube pages, as well as revamped their podcast approach.

I also set up their workflows and developed a repurposing strategy so their team could use their content effectively.

Results: "The messaging she came up with was incredible. It really hit the problems that our potential clients are facing and resonated with them in a way that made them want to take the next step.

Overall, the numbers that we're seeing is our conversion rate for inbound leads has gone from 10% all the way up to 25% now. We're wasting a lot less time meeting with potential clients that just aren't a good fit. Obviously, the pivot that Nicole helped us do really helps our messaging attract the right prospects for us. It turned out to be a really good investment for the MergeYourData.com team."

- Dan, Founder