Freelance Social Media Manager

Managed a content calendar detailing key dates and required publications, including posts, stories and promoted advertising with Canva, Adobe, Social Media

Researched new and evolving trends in social media to keep the company’s online activity relevant and engaging

Analyzed online performance, keeping track of trends to determine successful strategies and effective campaigns

Built and moderated social media communities by responding to comments and keeping members engaged

Monitored key performance indicators (KPIs)—like link clicks, likes, and other metrics—of social media marketing campaigns

Monitored and analyzed trends and competitor performance