Tree of Light: Illuminate Your Family Tree (Packaging Design)

The central element of the branding is the logo—a "Tree of Life" symbol integrated into a light bulb, representing the union of nature and scientific discovery. I wanted the light bulb to symbolize illumination and discovery, while the DNA strands forming the tree emphasize the product’s focus on genetic insights. The logo is set against a clean, white background on the box, making it stand out clearly and giving it a sense of precision and clarity.

For the packaging design, I chose a vivid, swirling color palette that feels organic and dynamic, mirroring the essence of genetic variation and life’s diversity. This color scheme adds energy and intrigue, inviting potential users to explore what’s inside. The swirling colors wrap around the box, giving it a 360-degree visual appeal that’s engaging from all angles. This lively design contrasts with the clean logo placement, balancing creativity and professionalism.