Ariel, born within the Semiotics chair, offered in the Digital Design course at the Federal University of Ceará, Quixadá campus, based on the discussions and activities of the discipline. On the internet, there are several tutorial videos from bloggers and beauty professionals teaching how to apply makeup, but the videos hide errors in the makeup process through editing, lighting and production. Furthermore, not all of these tutorials take into account the individualities of those who watch, such as cultural issues, available products and ethnic traits.