ATG Medical specializes in healthcare and wellness solutions and retail, providing trusted medical devices and products for both people and pets. To strengthen their digital presence, the project focused on redesigning their social media visual direction and adding motion graphics & reels to boost engagement and brand recognition.

Before the redesign, ATG Medical’s social media faced several challenges:

Inconsistent branding – Posts lacked a cohesive visual style, making it difficult to build recognition.

Weak storytelling – Messaging didn’t clearly highlight the value of their medical solutions.

Low engagement – Static posts alone weren’t enough to spark interaction or attract new followers.

Lack of authority – The feed didn’t reflect the credibility and trust expected from a medical-focused brand.

The solution was a complete social media visual repositioning, supported with dynamic content.

Key improvements included:

Consistent brand identity – Established typography, color system, and clean layouts for recognisable, professional visuals.

Stronger messaging hierarchy – Simplified copy paired with bold headlines and clear product benefits.

Engaging content mix – Designed templates for product highlights, educational posts, campaigns, and testimonials.

Motion graphics & reels – Created animated explainers, promotional reels, and interactive motion posts to increase audience engagement.

Visual storytelling – Human-focused imagery and lifestyle visuals to show real-life use of products, building trust and relatability.

Impact: The redesign elevated ATG Medical’s digital presence, making their brand more trustworthy and engaging. With reels and motion graphics, they achieved stronger reach, better interaction, and a clear, recognisable identity.