Pilot Program Customer Acquisition Efforts
Kevin Veitia
I was brought in to ensure that Starbucks' new test products had awareness and hype in test markets. To this end I was tasked with figuring out an awareness and activation strategy using FB and IG ads.
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Posted Jul 10, 2024
Led ad efforts from conception to launch. Attained a CPE under $0.01 with significant product recall and brand lift.
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Starbucks
