Starbucks Customization Redesign

As a partner at Starbucks for five years, I’ve experienced firsthand the evolution of our customer experience initiatives. While the app functions well, it doesn't fully capture the essence of the Starbucks experience. This realization sparked a desire to enhance the app's user experience, particularly focusing on drink customization.

The biggest challenge was revamping the customization page. I wanted to replicate the in-store experience where customers feel empowered to personalize their drinks. I realized I needed to expand certain sections to convey a sense of "unlimited options" while maintaining clarity.

The Starbucks Coffee Company is undergoing many changes, and while I may not have a say in them as a shift supervisor, I can explore new possibilities as a designer. This project allowed me to freely develop concepts that align with Starbucks’ branding while enhancing the customer experience. By blending my firsthand knowledge of store operations with my design expertise, I aimed to create solutions that feel both authentic and impactful.