AI-Driven Fashion Campaign Exploration

A self-initiated case study exploring AI-driven fashion campaign development.

This is a self-initiated case study exploring how AI can be used to create high-fashion campaign visuals using a real editorial workflow. The goal was to address a common challenge for luxury brands: developing bold, premium visuals while staying flexible and cost-efficient. Instead of generating random images, the project followed a structured process similar to a real fashion shoot, focusing on concept, styling, shot planning, and final campaign execution.

The process started with concept exploration, combining gothic strength with futuristic elegance. The outfit was designed first to establish a strong visual identity, followed by the creation of the model. The outfit was then carefully styled and draped on the model, focusing on silhouette, material behavior, and balance. Before image generation, shots, poses, and framing were defined like a real campaign to avoid repetition and ensure the visuals felt intentional and brand-ready.

Base images were created in Midjourney. Selected visuals were refined in Nano Banana and upscaled using Topaz. All visuals in this project are fully AI-generated.

This project is presented as a case study because it documents a complete process, from problem definition and concept exploration to execution and final campaign visuals. It reflects how AI can support modern fashion workflows when used with structure and intent.