I worked for over 4 months with entrepreneur and online marketing expert John Marshall, as well as several researchers and illustrators, to help shepherd this book to reality. I met virtually with John every week, helping organize his thoughts, establish themes, structure the content, and turn it all into a published and printed reality.

We also distilled the full-length 350+ page book into a shorter 76-page “TL:DR” version for those readers who prefer a primer.

The result is a well-received history of the internet and digital marketing, and how they've evolved into an expectation for free stuff — at the expense of our privacy and security.

“The best history of the web that I’ve read…”

— Andreas Ramos, Professor, Author, Senior Fellow @ Silicon Valley Research Institute

“I put it in the same category as ‘The Social Dilemma‘ on Netflix. Highly recommended.”

— David Prinzing, CTO Zicasso

"This is one of the best tech books I’ve read in years.”

— Software Maniac

“I highly recommend it!”

— Vanessa Otero, CEO Ad Fontes Media

“Highly Recommended.”

— Tim Ash, Author: Unleash Your Primal Brain