An independent B2B account research project focused on identifying and qualifying potential customers in the UK commercial cleaning industry.
The project demonstrates my approach to:
Defining an ideal customer profile (ICP)
Researching companies and their operations
Evaluating company size and potential fit
Identifying relevant decision-makers
Checking existing solutions and competitors
Prioritising prospects based on evidence
Organising findings with source links and qualification notes
Includes five researched company profiles, a prioritised account summary, and a supporting research spreadsheet.
This is an independently created portfolio sample, not paid client work.
B2B Account Research Sample Data.xlsx
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