Smartpoint is a multifaceted company offering various professional services including podcast studio operations, event planning, team building, PR services, and content & creative services. Their digital presence consisted of only a basic homepage with a hero section, severely limiting their ability to showcase their extensive portfolio and service offerings.

Smartpoint approached me with a clear vision: they needed a comprehensive website that would properly represent their brand and showcase their impressive portfolio of projects. The primary challenges included:

Expanding from a single homepage to a full-featured website

Creating a system to showcase their extensive portfolio of 80+ projects

Implementing a robust blog platform to support their SEO strategy

Developing an English version of the website for international clients

Building a CMS that their team could easily manage without technical support

Ensuring the site maintained fast loading speeds despite rich content

I partnered with Smartpoint to develop a comprehensive Webflow solution that addressed all their needs:

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I built a powerful CMS within Webflow that allowed Smartpoint to easily manage three key areas:

Projects portfolio with individual case study pages

Blog articles with full SEO optimization capabilities

Career opportunities section with open positions

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Using Webflow's localization add-on, I created a fully functional English version of the website, making their services accessible to international clients.

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I implemented a flexible SEO structure that enabled their marketing team to optimize each page individually, supporting their content strategy of creating comprehensive, in-depth blog posts.

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Despite the large volume of content (80+ projects and 100+ blog posts), I optimized the site architecture and assets to ensure fast loading times across all pages.

Discovery & Planning: I began with a thorough analysis of Smartpoint's needs, competitive landscape, and target audience to define the project scope.

Information Architecture: I created a structure that organized their diverse services and projects in an intuitive way.

CMS Design: I built custom collections for projects, blog posts, and job listings, with carefully planned fields to ensure consistency and flexibility.

Development: I built the website on Webflow, with special attention to creating reusable components for efficiency and consistency.

Localization: I implemented the English version using Webflow's localization features, ensuring proper translation of all static and dynamic content.

SEO Implementation: I built in SEO best practices throughout the site, including customizable meta information, semantic markup, and performance optimization.

Testing & Optimization: I conducted thorough testing to ensure the site performed well under various conditions and devices.

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Partnering with Smartpoint delivered remarkable outcomes:

Expanded Digital Presence: From a single page to a comprehensive website with 80+ project showcases

Content Marketing Success: Platform now supports 100+ detailed blog posts

Improved SEO Performance: Significantly higher rankings in search results

Faster Loading Times: Despite rich content, pages load quickly and efficiently

Enhanced Analytics: Better tracking capabilities to measure marketing performance

Self-Sufficiency: Team can now manage content without developer assistance

International Reach: English version opens doors to global opportunities

Marketing Integration: Seamless support for their advertising campaigns

By leveraging Webflow's powerful features, I was able to transform Smartpoint's digital presence from a basic homepage to a comprehensive, high-performing website that properly showcases their extensive portfolio and services. The CMS implementation empowered their team to manage content independently, while the SEO optimization has significantly improved their visibility online.

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The project demonstrates how a well-executed Webflow website can serve as a powerful business tool that not only showcases services but also drives business growth through improved visibility, better user experience, and efficient content management.

"We worked with Žarko Dimitrić on the development and design of a website for our marketing agency from March to May 2024. During that time, Žarko demonstrated exceptional expertise, professionalism, and dedication, along with a high level of responsiveness and efficiency."