Visual Identity Design for Summer Wiley

Summer Wiley is a Los Angeles–based music artist crafting dreamy, surreal alternative pop. She reached out to create a visual identity that reflects the emotional depth and layered nature of her sound. The goal was to design a symbolic artist monogram and distinct logotypes for upcoming music releases that blend softness, psychedelia, and celestial energy into a cohesive, expressive visual.

Custom single artwork logotype for "Wet Dreams" Custom artist monogram design Additional logotype explorations

This logotype was designed exclusively for Summer’s single "Wet Dreams". The direction took cues from analog distortions, digital romance, and dreamy neon palettes. I developed a custom wordmark with a warped, CRT-style curve and further stylized with orbiting arrow details to emphasize the surreal tone of the track. This logo was applied to the cover art using a soft glow, merging it naturally with the underwater-inspired visual.

For a timeless artist mark, I designed an intertwined “S” and “W” monogram inspired by jewelry curves, liquid metal textures, and astrological symbology. The shape feels magical and ornamental without losing its boldness.

As part of the process, I also explored a custom logotype option combining the monogram with a full custom wordmark. Though we chose to keep this one as an alternate rather than a primary logo, it speaks to Summer’s unique typographic world.