Passion project - Logo design

Rasa is a coffee alternative brand , filled with goodness of adaptogens and energy boosters.

Coffee ain't the option for many people as it may cause anxiety and headaches. Rasa is for those who don't want to steal energy from tomorrow to fuel today, as stated by the founder of Rasa, Lopa.

Rasa has a fun, easy going vibe to it and is committed to spread the love and goodness. 

This personal project is my take on the brand's logo and package design. 

I have included my process as well. This includes the mood-board consisting of artworks, textures, text from different creatives. 

For the next step, I looked into various fonts and sketched out some logo designs using Adobe illustrator.

With the selected colour palette I designed a basic and effective package design for its 5 variations - original coffee adaptogen alternative, dirty adaptogenic coffee, bold energy booster, calm chill tonic and adaptogenic cacao brew.