FitsMe AI-powered Fashion App
VA DESIGNS
AI startup
FitsMe is an AI-powered iOS app that generates realistic avatars from selfies and provides personalized fashion advice. It suggests hairstyles, glasses, hats, and jewelry that match the user’s face and preferences. The app also includes integrated e-commerce features, allowing users to purchase recommended items directly.
Client
FitsMe
Service
UI/UX Design
Year
2025
UX Strategy
User Research & Personas
To understand user needs, I analyzed trends in fashion tech and interviewed early adopters of virtual try-on tools. This informed the creation of two core personas:
The Trend-Seeker: Wants to experiment with new styles before committing
The Time-Saver: Looks for efficient ways to shop and style without trial and error
User Flow & Wireframes
The flow was designed to be frictionless:
Onboarding & Selfie Upload
Avatar Creation
Try-On Interface
Style Suggestions
Shop Recommendations
Interaction Design
I prioritized emotional delight and clarity through subtle animations during avatar generation and responsive previews. Smart defaults reduced decision fatigue, while personalization kept users engaged.
UI Design
Visual Identity
The aesthetic combines modern elegance and tech-forward minimalism, balancing white space with vibrant accent colors to highlight suggested styles. The look supports the fashion feel while showcasing AI’s intelligence.
Components & Patterns
Rounded cards for item previews
Modular product carousel for accessories
Avatar display with interactive try-on toggle
Bottom-sheet modal for product detail and checkout
Adaptive layouts for various iOS screen sizes
Design System
Built a scalable component library in Figma with:
Light & dark mode support
Reusable iconography and typography tokens
Micro-interactions for feedback (e.g., like, save, try-on)
Key Features
AI-generated avatar from a single selfie
Personalized hairstyle & accessory suggestions
Real-time virtual try-on previews
Integrated e-commerce experience
Style history and saved looks
Clean, intuitive navigation for first-time users
Results
The prototype was user-tested with a small group, who reported:
High satisfaction with avatar accuracy
Strong emotional engagement from try-on feature
Increased intent to purchase due to visualization
FitsMe showcases how thoughtful UX and polished UI can enhance personalization, making fashion more accessible and fun through AI.
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Posted May 20, 2026
AI-powered iOS app generating avatars and fashion advice with e-commerce features.
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