I led a project to enhance a brand’s Instagram presence through a strategic overhaul. This involved a thorough review of the brand’s audience and content, optimizing the Instagram profile with an updated Bio and Profile Picture. I conducted hashtag research to identify 10 core hashtags to increase visibility and reach, and established content pillars to maintain consistent and focused messaging. The feed was designed to be visually cohesive, using carefully selected colors and fonts to create a polished brand image.

Additionally, I designed custom posts and stories that were tailored to the brand’s style and goals. I provided a comprehensive guide with actionable growth tips to support daily engagement and follower expansion. This strategic approach resulted in a refined Instagram profile that significantly boosted engagement and contributed to increased follower growth.