Gin Lane 1751 (@ginlane1751)

Aidan McGowan

Marketing Strategist
Creative Director
Content Creator
Adobe Photoshop
Figma
Final Cut Pro

Gin Lane 1751 // Social Media Management and Rebrand

Gine Lane 1751 is a Gin brand that is hand crafted in traditional stills in London, England and made 100% pure grain spirit.

About the Brand

GIN LANE 1751 WAS CREATED IN PARTNERSHIP BETWEEN 8TH GENERATION DISTILLER CHARLES MAXWELL OF THAMES DISTILLERS IN LONDON, ENGLAND AND THE BLOOMSBURY CLUB, A GROUP OF 'GIN LOVERS' AND DRINKS INDUSTRY PROFESSIONALS.
THE RANGE OF GINS ARE CREATED IN A CLASSIC VICTORIAN STYLE WITH BOLD YET BALANCED JUNIPER, STAR ANISE AND MEDITERRANEAN CITRUS.
THE BRAND HAS BEEN NAMED AFTER BOTH WILLIAM HOGARTH’S INFAMOUS GIN LANE PAINTING, AND ALSO THE LANDMARK GIN ACT 1751, WHICH LED TO GIN BECOMING LESS READILY AVAILABLE IN THE UK WITH STRICTER GUIDELINES AND HIGHER TAX AND AS SUCH POSITIONED AS “MORE RESPECTABLE."
CREATED IN TRADITIONAL SMALL POT STILLS, THE RANGE CONSISTS OF CLASSIC LONDON DRY EXPRESSIONS; A TRUE AND AUTHENTIC 'VICTORIA' PINK GIN; A CLASSIC OLD TOM STYLE AS WELL AS LIMITED RELEASES FROM IT'S 'VICTORIAN GARDEN SERIES' OF ALL-NATURAL, FRESHLY FORAGED FLAVORS.
VICTORIAN INGINUITY.

Social Media Management

In the pursuit of enhancing their social presence, Gin Lane 1751 aims to revamp their current online persona, which, as of November 8, 2023, lacks diversity and vitality. In the upcoming months, I will be dedicated to crafting a dynamic social platform that embodies the brand's contemporary essence, enabling it to shine brightly and attract a wider customer base.
Mock up of content that will be featured
Mock up of content that will be featured
Checkout Gin Lane 1751's page here👇
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