30HRs is a record label founded by myself, Jordan Hopkins (J-Hop), and Ryan Hopkins in 2018. Together we hosted mainly J-Hop but through community gained relationships with a slew of other artist who would come to be apart as well.

'Black Onyx' is J-Hop's first full offering. I A&R'd, creative directed, as well as managed the marketing and branding for Black Onyx. It gained over 5 million streams in under a month as well as gaining J-Hop recognition in Complex Magazine as one of the best new artist of 2021.

'A Lil Hoppa' is the first ep we released under 30HRs. It gained radio spins in St. Louis, Chicago, & Shady Radio.