Content Strategy Specialist

Sofia Marketing

Digital Marketer
Marketing Strategist
Social Media Strategist
Canva
Google Docs
Google Drive
Summary:
As a Content Strategy Specialist, I have excelled in the art of crafting, analyzing, and refining briefs and editorial plans to guide targeted content creation. My role has been pivotal in shaping effective content strategies that resonate with audiences and achieve defined objectives.
Key Responsibilities:
Strategic Analysis: Conducted in-depth market research, competitor analysis, and audience segmentation to inform content strategy development. Identified content gaps and opportunities to reach target audiences effectively.
Brief Creation: Developed clear and concise content briefs that outlined project objectives, target audience personas, key messages, and creative direction. Ensured alignment with brand guidelines and marketing objectives.
Editorial Planning: Created comprehensive editorial plans that included content calendars, publication schedules, and distribution strategies. Coordinated with content creators and stakeholders to ensure seamless execution.
Content Creation: Collaborated with content creators, writers, designers, and videographers to bring content briefs to life. Ensured that the content produced adhered to the established guidelines and objectives.
Quality Assurance: Conducted rigorous content reviews and revisions to maintain high-quality standards. Focused on improving clarity, engagement, and alignment with content strategy goals.
Performance Monitoring: Utilized analytics tools to track the performance of content.
Content Optimization: Implemented SEO best practices and keyword strategies to enhance the discoverability and ranking of content in search engines.
My work as a Content Strategy Specialist underscores my ability to shape and guide content creation efforts to achieve measurable results. I blend strategic thinking with a keen eye for detail to deliver content that resonates with target audiences and drives business goals.
Partner With Sofia
View Services

More Projects by Sofia