After a strategic talk with the creative directors and campaign managers doing product research, establishing product market fit, market research, landing page development, and ad copy finalization, that's when I come in.

With user-psychology and content editing techniques put together, the end-goal is to create videos / winning ads which sell out the products online, highlighting the pain-point that is targeted to be addressed. This is also known as direct-response marketing and the final look of the ad is supposed to be as authentic and unprofessional-looking to connect with the target audience which are being targeted for the ad as it is being run.