Pilates Studio Website Redesign
Jessica Lovas
About Project
(final images on the bottom of the page)
I've redesigned an outdated Pilates website with a modern aesthetic, enhancing user experience and navigation. Clear CTAs and intuitive design elevate the site's usability for seamless browsing.
Old Web Design (Outdated)
Not only was the old site messy, both visually and in terms of content with confusing navigation and functionality issues.
Content lacked clarity and organisation. I had to do a lot of cleaning, organising and restructuring the site.
Despite the challenges the final result paid of.
New Web Design
In crafting the new design, I prioritized clarity and minimalism. I made sure that visitors immediately understand the services offered and can easily book a class or download the app.
I also employed a storytelling approach, the website effectively guides customers towards desired actions while presenting offerings clearly.
The branding emphasizes cleanliness and harmony, with carefully coordinated colors enhancing visual appeal
