Managed content creation for the TikTok account @DigitalPlannerNerd, focusing on digital planning, productivity tips, and organizational tools. The goal was to grow the brand’s presence, engage a tech-savvy audience, and establish the account as a go-to resource for digital planning enthusiasts.

Developed and executed a content strategy tailored to TikTok’s algorithm and trends.

Created engaging and informative videos showcasing digital planners, templates, and productivity strategies.

Utilized popular TikTok trends, creative transitions, and concise tutorials to boost engagement.

Managed community interactions, responding to comments and messages to foster engagement.

Conducted analytics to refine content strategy based on performance metrics.

Content Research & Planning: Conducted a competitive analysis of similar accounts, identified content gaps, and outlined key content pillars.

Content Creation: Ideated, filmed, edited, and optimized videos to align with TikTok’s best practices.

Engagement & Community Building: Actively engaged with followers through comments and DMs to create a loyal audience.

Analytics & Iteration: Performed regular content audits, tracking engagement rates, video reach, and audience growth to adjust strategies accordingly.

Increased follower engagement and audience interaction.

Established @DigitalPlannerNerd as a trusted resource in the digital planning space.

Created viral content that resonated with the niche community, driving consistent growth.

Posted over two years ago, the video still receives likes and comments, along with saves from engagement users every day.