Nature conservation efforts often struggle to engage the modern digital audience. Many organizations lack tools that make it easy for everyday people to get involved, donate, or volunteer. The challenge was to design a digital experience that would emotionally connect with users while streamlining action.
🎯 Goals
This project was created to solve two specific problems:
How might we increase volunteer signups and donations for a nature conservation organization?
How might we design a modern brand experience that feels trustworthy, warm, and actionable?
The solution was to create a web experience that’s both emotionally engaging and functionally frictionless.
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