Pétalo · Animated social media for a fictional florist

Portfolio case study with a fictional brand: a florist in Punta del Este, Uruguay, and its complete animated social media system: animated logo, character stickers, kinetic type, carousel, reels, A/B test ads with their campaign plan and measurement, brand voice and a 30 day content plan.

A 3 s reveal and a 1.5 s closing sting, in 1:1 and 9:16, on the brand color and with a transparent background.

Seven stickers built on the logo system; four star Peti, the flower turned into a character, and each one is shown in use in a story.

The wind carries the words away and Peti delivers a bouquet that turns into the logo.

A five-slide flower care guide in cut paper and with photos, with layered PSD files.

The carousel in 17 seconds, cut to the beat: one version in motion graphics and one with real footage.

One body and three hooks, so the A/B test measures only the hook, plus three static versions.

How the brand speaks, five content pillars, three templates and a full month planned.

The plan, how much a single order can cost, how results are measured and a sample weekly report.

Made in After Effects, with editable source files. Footage from Pexels. Where there was no stock, the photos were made with AI and then animated in After Effects.