Luigi’s Squeeze Up Italian Ice Summer Campaign

For Luigi’s Squeeze Up Italian Ice Variety Pack, I produced a vibrant summer campaign to promote this exciting new product launch. In just one day, I shot and edited a series of engaging videos and photo assets, all from my backyard, using natural light, playful props, and bold colors to capture the refreshing, nostalgic vibe of summer. The content was designed to bring awareness to their new product and highlight the brand’s fun, flavorful personality.