Product Launch Strategy - 3.5M+ impressions
Angela Bastos
Albany Park launched two new sofa collections in 2023. I led the development and implementation of the go-to-market strategy that involved the combination of paid and owned media: paid advertising, influencer marketing, affiliate marketing, PR, email marketing, and organic social media. The go-to-market campaign originated more than 3.5M impressions and an increase in searches related to the new products.
🌟 "Angela transformed our business from a $300k venture into a $100+ million juggernaut." - Darryl Sharpton, Albany Park 🌟
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Posted May 3, 2024
I led the creation and implementation of a go-to-market strategy that originated more than 3.5M impressions.
