Biogenix Elevating Brand, Performance, and Usability

Shafraz Jeal

Project Overview

Designed BioGenix’s digital presence, making complex biotech data accessible and user-friendly. Developed a cohesive brand and platform to serve internal teams and external stakeholders. Due to confidentiality agreements, project details have been modified.

The Goal

Establish a Clear, Cohesive Brand: Develop visual identity and messaging that simplify complex biotech concepts.
Improve User Understanding & Engagement: Streamline technical data into intuitive user flows, boosting inquiries and lead generation.
Create a Scalable Digital Ecosystem: Design and develop an interactive website, webinar platform, and email marketing system that could grow as the company’s product lines and audience expand.

Outcome

827% Increase in active users
559% increase in page views
475% increase in event count
Whilst growing the website from 10 pages to 130+ pages I maintained bounce rates below 50%
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Posted Jan 28, 2025

Designed BioGenix’s user-friendly digital presence with a cohesive brand, making biotech data accessible for teams and stakeholders. Modified due to NDA.

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