Biogenix Elevating Brand, Performance, and Usability by Shafraz JealBiogenix Elevating Brand, Performance, and Usability by Shafraz Jeal

Biogenix Elevating Brand, Performance, and Usability

Shafraz Jeal

Shafraz Jeal

Project Overview

Designed BioGenix’s digital presence, making complex biotech data accessible and user-friendly. Developed a cohesive brand and platform to serve internal teams and external stakeholders. Due to confidentiality agreements, project details have been modified.

The Goal

Establish a Clear, Cohesive Brand: Develop visual identity and messaging that simplify complex biotech concepts.
Improve User Understanding & Engagement: Streamline technical data into intuitive user flows, boosting inquiries and lead generation.
Create a Scalable Digital Ecosystem: Design and develop an interactive website, webinar platform, and email marketing system that could grow as the company’s product lines and audience expand.

Outcome

827% Increase in active users
559% increase in page views
475% increase in event count
Whilst growing the website from 10 pages to 130+ pages I maintained bounce rates below 50%
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Posted Jan 28, 2025

Designed BioGenix’s user-friendly digital presence with a cohesive brand, making biotech data accessible for teams and stakeholders. Modified due to NDA.