The "Sweet Creations" logo was designed to evoke a playful and appetising feel for a dessert-focused brand.

The client gave me creativity freedom expect for the choice of colours that they must have been shades of fucsia and pink.

​

I begin by researching their market, target audience, and competition.

The logo design involves careful consideration of typography, color schemes, and symbolic elements to reflect the brand’s unique identity.

​

​

 The bold, rounded typography emphasizes warmth and approachability, while the pink color palette reinforces the sweet, indulgent nature of the brand. The cakes incorporated into the letter "E" add a whimsical, illustrative touch, highlighting the bakery’s focus on desserts. This design strikes a balance between fun and professional, creating a memorable visual identity that resonates with customers.