Seamless Web Development for Memorial Service Business.
Roberts Betags
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Posted Nov 9, 2024
Designed a calming website for Āngel Debesis, then managed Google Ads to boost visibility and connect families with compassionate, trusted support.
Project Overview
Angel Debesis, a Latvian memorial services provider, approached me to design and develop a website that would reflect their brand’s dedication to quality, empathy, and professionalism. The goal was to create a digital presence that supports families with clarity and compassion, guiding them through sensitive decisions in a comforting online space. Following the successful website launch, the client expressed satisfaction with my work and requested that I manage their Google Ads campaigns to drive more visibility and engagement.
Objectives
- Create a Trustworthy and Calming Online Presence: Design a website that conveys the brand’s compassion and expertise, fostering trust and reassurance for families.
- Optimize for User Experience: Develop a site that is easy to navigate, informative, and accessible across all devices, making it simple for visitors to learn about Angel Debesis’s services.
- Drive Traffic through Google Ads: Implement and manage targeted Google Ads campaigns to increase visibility, attract potential clients, and enhance the brand’s reach online.
Project Execution
1. Thoughtful Website Design & Development
- Design: I used a subtle, calming color palette, balanced with clear typography and gentle imagery, to create a comforting atmosphere. The design respects the sensitive nature of the services while being professional and inviting.
- Content Structuring: Organized services and information into clear, accessible sections, enabling users to quickly locate the information they need.
- Responsive and SEO-Friendly: Developed the website to be responsive on all devices and optimized for search engines, improving its reach among those looking for memorial services.
2. Google Ads Management
- Targeted Campaign Strategy: I created Google Ads campaigns targeting relevant keywords and demographics to attract families in search of memorial services. The strategy focused on keywords that reflect both specific services and general needs in the memorial space.
- Compelling Ad Copy: Developed ad copy that maintains a compassionate tone, aligning with the brand’s identity, and highlights Angel Debesis’s commitment to quality and care.
- Continuous Monitoring and Optimization: Implemented regular monitoring of ad performance, adjusting bids, keywords, and ad placement to ensure optimal reach and return on investment.
Outcome
The website for Angel Debesis successfully reflected the brand’s values and helped establish a trustworthy, calming digital presence. Positive feedback from the client and visitors underscored the success of the project, leading the client to entrust me with their Google Ads management. The ads increased the brand’s online visibility, attracting a steady stream of relevant traffic to the site. With consistent monitoring and adjustments, the Google Ads campaigns have enhanced engagement and provided Angel Debesis with a new avenue for connecting with families in need of their services.
Conclusion
This project allowed me to support Angel Debesis in building a thoughtful online presence and expanding their reach through targeted advertising. The combined efforts of website development and Google Ads management have positioned Angel Debesis as a trusted, accessible brand in a delicate industry, helping families find support with ease and comfort.