Billboard Design to increase footfall for Buffalo Wings & Rings

I led a campaign to drive footfall to a new store branch in a poor location. To attract attention, we created interactive billboards playing a “hot and cold” game. As people moved closer to the store, each poster visually indicated they were getting “hotter,” creating a playful challenge for customers to find the location. The campaign sparked excitement and curiosity, resulting in a 300% increase in footfall. By turning navigation into a game, we transformed a difficult location into a memorable experience, demonstrating the impact of creative strategy and experiential marketing.