Invitation | Thunder Valley Casino Resort

Countdown to 2018: a Rock & Roll NYE Celebration VIP direct mail invitation for Thunder Valley Casino Resort. The guests were attending regardless, so the brief was simple: make something worth keeping.

Working within a $10-per-invite budget, I pushed the production as far as it could go. The piece features multiple folds, die cuts, and a Scodix touch texture that gives the cover a leather feel. Every panel was designed to build anticipation as the recipient unfolds it, ending with a removable invitation insert. The project was part of a larger property-wide campaign that included on-property signage and decorations to match.

Deliverables: Multi-panel VIP invitation with die cuts, textured finishes, and invitation insert; property-wide signage and decorations

Client: Thunder Valley Casino Resort (in-house) Year: 2017–2018