StarkEdge - Hubspot Website Design & Development

Creating StarkEdge website on HubSpot involves several steps, including planning, designing, developing, and launching the site. Here are the steps I follow:-

Understand the Purpose: Defining the primary goals of the website to generate leads, showcase services, or provide information.

Analyze the Competitor's Site: Study example website layout, design elements, content structure, and functionality.

Establish a Sitemap: Created a sitemap to outline the pages needed for the website, such as Home, About, Services, Blog, and Contact.

Wireframing: Sketch out wireframes for each page. This helps in visualizing the layout before actual design begins.

Design Mockups: Using Figma, create design mockups that align with the brand and mimic the style of example site.

Responsive Design: Ensuring the design is responsive, that will look good on both desktop and mobile devices.

Start with a HubSpot theme that closely matches the design and use HubSpot's drag-and-drop editor to create pages according to the sitemap.

Custom Development: As the design was custom, so I had to customize it using HubL (HubSpot's templating language), HTML, CSS, and JavaScript.

Create Global Modules: Develop reusable elements such as headers, footers, and CTAs (Call to Actions).

Set Up Navigation: Design and implement a navigation menu ensuring easy access to all pages.

Add Functionalities: Implement any special functionalities, like a blog, contact forms, or chatbots, using HubSpot's built-in tools.

Populate Content: Add text, images, and videos to your pages. Ensure all content is optimized for SEO.

Blog Setup: Blog set with categories, tags, and a clean layout.

SEO Optimization: Using HubSpot's SEO tools to optimize each page for search engines. Include meta descriptions, alt text for images, and ensure fast loading times.

Cross-Browser Testing: Check the website across different browsers (Chrome, Firefox, Safari, Edge) to ensure compatibility.

Mobile Responsiveness: Test the site on various devices to ensure it’s fully responsive.

Functionality Testing: Test all forms, CTAs, and interactive elements to ensure they work correctly.

Speed Testing: Use tools like Google PageSpeed Insights to check and improve your website’s loading speed.

Domain Setup: Connecting the domain to HubSpot and ensure SSL is activated for secure browsing.

Final Review: Conduct a final review of the entire website, checking for any errors or inconsistencies.

Go Live: Publish the website and perform a final round of checks to ensure everything is functioning as expected.