Marketing tech SaaS Website | UI Design + Custom Web Development

Anush N

UI Designer
Framer Developer
Framer Designer
Figma
Framer
React
Esoft

Website Design Case Study: EFKT

Mission:

EFKT specializes in producing high-quality marketing materials that accelerate home sales and boost new home appraisals, beyond just taking appealing property photos.

Scope of Work:

Scope of Work: Custom website design and development on Framer

Pages Included:

Home: Engaging introduction to EFKT’s services and unique selling points.
About Us: Overview of EFKT’s mission, values, and team.
Jobs: Current job openings and career information at EFKT.
Contact Us: Simple and effective contact form and company contact details.
Project Sale: Information on how EFKT’s marketing services enhance project sales.
Home Seller: Resources and insights for homeowners looking to sell their properties.

Project Overview

EFKT required a dynamic website to highlight their premium marketing services and attract both clients and potential employees. Our goal was to design and develop a site on Framer that effectively showcases EFKT’s expertise and facilitates user engagement.

Discovery and Planning

Client Briefing: Collaborated with EFKT to understand their unique value propositions and target audience.
Market Analysis: Reviewed competitor websites to ensure EFKT's site was distinct and compelling.
User Pathways: Mapped user journeys to streamline navigation and enhance user experience.

Design Phase

Wireframes: Created detailed wireframes for each page to define the site structure and functionality.
Design System
UI Design Focus: Prioritized user-friendly design with clear calls-to-action and straightforward navigation.
High-Fidelity Mockups: Developed visually striking mockups in Figma, reflecting EFKT’s high-end brand image.

Development Phase

Framer Build: Developed the website using Framer, leveraging its capabilities for interactive and responsive design.
Custom Features: Implemented dynamic elements and interactive components to engage visitors.

Current Work:

Finalizing the integration of the Career page with the Recruit HR API to automatically fetch job listings and enable candidates to apply seamlessly.

Conclusion

This project highlights our ability to deliver custom web solutions on FRAMER that meet and exceed client expectations.
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