This is an experimental project for a bubble tea cafe based in Minsk. I have to make a new brand design for this cafe, so that people want to buy a franchise.

I purposed to make a mascot and take a little of colors, because this one company color and character will give to consumers associations about this cafe. It also helps to stand out from all the bubble tea cafes in the city.

As base for a mascot I used the symbol of four-leaf clover, because in the country where the cafe is based, this plant bring luck to people. The color blue means the calmness that this tea brings and symbolizes the eternity of the brand.

Brand design (Logo, Pattern, Color palette, Typography)

Mascot design

Business card design

Menu design

Merch design (Enamel Pin, Stickers, Aprons for employees)

Outdoor advertising design