Brand Verbal Strategy

Led a strategic brand repositioning project for Envoga, a Madrid-based social media boutique, transforming their market approach to target traditionally "non-aesthetic" B2B sectors. The project focused on redefining their messaging to appeal to businesses that typically underutilize social media marketing.

The client sought to differentiate themselves in the saturated social media agency market by:

- Moving away from the conventional "social media boutique" positioning

- Targeting underserved business sectors in the social media space

- Creating a unique value proposition for traditionally offline industries

Focused on businesses with limited social media presence, including:

- Construction companies

- Agritech firms

- Real estate agencies

- Law firms

- Other B2B service providers

Developed a distinctive brand positioning that:

1. Positioned the agency as communicators rather than just social media managers

2. Emphasized the transformation of "boring" businesses into engaging brands

3. Created messaging that speaks directly to traditional businesses' growth potential

- Crafted a Verbal Branding strategy that provided a clear view of brand's tagline, messaging, communication framework and vocabulary.

- Successfully repositioned the agency to target an underserved market niche

- Created a unique market position that sets them apart from traditional social media agencies

- Developed a clear and compelling brand voice that speaks directly to their target audience