Orchestrated a successful go-to-market US entry strategy, facilitating expansion of China's #1 recruitment marketplace platform, Boss Zhipin, into a new market, resulting in a 15,000% increase B2B and B2C user growth & 400K+ app installs across iOS & Google Play

Led end-to-end product launches managing pre-launch, launch, and post-launch activities while monitoring KPIs such as ROI, B2B lead generation. conversion rate, adoption, acquisition, retention, and identifying areas for improvement for future launches

Crafted go-to-market plans of positioning, messaging for marketing campaigns, paid ads, emails, and sales enablement tailored to resonate with B2B & B2C target audiences across industry verticals, addressing pain points and differentiate our product from competitors

Delivered high converting sales enablement materials with ownership of messaging, positioning and design for pitch decks, case studies, battle cards, training materials, packaging, and product demos tailored to B2B enterprise audiences across industry verticals

Conducted market research and competitive analysis to inform product positioning, go-to-market strategies for marketing campaigns and sales enablement, resulting in accelerated enterprise conversions, user acquisition and strengthened competitive advantage

Improved ROI by analyzing funnel performance through data-driven analysis, implementing strategic conditional logic product feature enhancements that led to a 30% increase in conversion rates, improved customer acquisition cost (CAC), and enhanced marketing campaign ROAS

• Defined customer onboarding journey maps and defined cost per acquisition (CPA) per stage of the user journey, spanning from initial ad exposure to final conversion and presented data reports of attribution cost data associated with critical drop-off points

Orchestrated seamless cross-functional discussions with Marketing, Sales, Design, and Product, teams to collect data insights and present customer-centric, data-backed cases to advocate and effectively influence prioritization of product roadmap strategic direction

Spearheaded geo-targeted product launch strategies aligning marketing and sales efforts through custom messaging/positioning for paid ads, landing pages and sales enablement assets catered to distinct target audiences and industries for geo-targeted locations

Developed journey maps and defined cost per acquisition (CPA) per phase of the user journey, spanning from initial ad exposure to final conversion and presented data reports of attribution cost data associated with critical drop-off points along customer journey

Identified upselling opportunities by conducting thorough analysis of Mixpanel Product analytics data segmenting B2B enterprise customers based on Industry specific behaviors, preferences, actions

Collaborated cross-functionally with sales and growth through execution of B2B retargeting campaigns A/B testing messaging & positioning to validate hypothesis, scale, and implement into sales enablement assets and website

Led cross-functional teams in developing and implementing an AI-ontology framework for in-app matches, increasing successful matches by 40% improving user satisfaction, and accelerated platform growth for B2B & B2C customers

Owned end-to-end execution of full-funnel digital marketing campaigns targeting B2B and B2C audiences across paid and organic channels, including Google Ads, LinkedIn, Meta, Instagram, TikTok, Youtube, X, Reddit, Apple Search, UAC Campaigns, and OOH advertisements

Managed quarterly marketing budget ranging from $500K -$4M maximizing results across paid channels and campaigns, ensuring data-backed allocation, optimizations, and A/B tests to surpass KPI goals of ROI, lead generation, user acquisition and conversions

Executed multi-channel A/B tests of targeted campaigns, refining ad creatives, copy, CTA, landing pages, messaging, positioning, and targeted parameters tailored to channel improving enterprise conversion rate and reducing cost per acquisition by 30%

Launched tailored landing pages via HubSpot and Figma, aligning messaging and positioning with paid ads, blogs, social media, and Sales Enablement, resulting in a 200% increase in B2B acquisition and 20% boost in lead generation of sales qualified leads

Deployed demand generation email marketing campaigns, implementing automated workflows tailored for unique B2B target audiences through Customer.io and Hubspot that effectively increased in email open rates by 25% boosted average click-through-rate (CTR) by 40%

Presented weekly reports to cross-functional leaders, uncover actionable insights and showcasing campaign results of key metrics including marketing attributed user acquisition, conversion rates, SQLs, MQLs, cost per acquisition, user engagement, and app installs

Implemented marketing attribution tracking system, guaranteeing precise multi-touch attribution data insights, enabling data driven A/B Testing, experiments, and optimizations of acquisition growth across paid campaigns, marketing channels, and landing pages

Cultivated and managed robust relationships with marketing agency vendors and key advertising partners such as Google, TikTok, Meta (Facebook), LinkedIn, Hulu, and various other prominent paid media channels