Both And — Web Design & Development

Both And is a YouTube growth agency focused on helping ambitious creators grow and optimize their YouTube presence. I strategized, designed, and built their complete website using Figma and Framer.

I presented three distinct moodboards to the client: “Back to School,” “Breakthrough,” and “No Fluff.” While the client appreciated all of them, they felt a stronger connection with the “Back to School” theme.

We began exploring how the “Back to School” moodboard could seamlessly integrate with the wireframes we had created. This involved assessing the color palette, typography, and visual elements to ensure they aligned with the overall structure and user experience. Through iterations, we refined the design to maintain both functionality and a cohesive aesthetic.

After multiple iterations, we arrived at the final design, which I then built in Framer with a fully integrated CMS, enabling the client to easily add blogs and case studies as needed.