Introduction:This portfolio report outlines the creative process, design choices, and execution of custom animations, transitions, dynamic text, and motion design for the promotion of NYX Makeup Brand's new product, Duck Plump - a plumping lip gloss. The project aimed to produce visually appealing and engaging content for an Ulta education video set to launch in Spring 2024.

Add creative visuals of plumping ducks in the background.

Add dynamic handwriting effect.

Create a dynamic effect with the three videos, showcasing each one falling down to present the full content in sequence.

Apply a moving "Extreme Sensation" banner across the top and bottom of the videos.

Implement a transition featuring falling ducks.

Orange Background: Chosen to align with the brand's aesthetic and create a vibrant, attention-grabbing backdrop.

Plumping Ducks: Animated ducks incorporated into the background to visually represent the plumping effect of the lip gloss, adding a playful and memorable element.

Triptych Effect: Applied to showcase the three videos in a visually compelling sequence, providing a smooth and engaging transition between each shade.

Extreme Sensation Banner: Dynamically moving across the top and bottom of the videos to emphasise the extreme plumping sensation of the product.

Transition with Falling Ducks: A visually captivating transition referencing the ending of the intro video, enhancing the overall cohesiveness of the content.

Dynamic Text: Utilised to highlight key product details and create a visually dynamic experience for viewers.

Handwriting effect

The Duck Plump animation project successfully brought to life the client's vision for an Ulta education video. The strategic use of an orange background, plumping ducks, triptych effects, and dynamic text contributed to a visually stunning and cohesive promotional piece. The integration of the client's specific instructions, such as the shade names and the Extreme Sensation banner, ensured the alignment of the animation with the brand's messaging. The resulting content is anticipated to be effective in capturing the audience's attention and promoting the Duck Plump lip gloss in a memorable and engaging manner.