Cloud9Era: Summer 2026 | AI-Assisted Video & Campaign Direction
Anusha Yadav
Campaign concept and art direction
The coastal-meets-urban aesthetic, natural light, relaxed silhouettes and raw framing establish a recognisable visual world.
Product storytelling
How the clothing and accessories fit into the world of the brand, rather than presenting isolated product shots.
Campaign-to-social strategy
The Tease → Reveal → Move → Continue sequence, translating a campaign into ongoing social content.
The tease before the disclosure of the products
The 2nd Tease
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Posted Oct 15, 2026
Campaign for Cloud9Era, exploring how streetwear can exist within a coastal,urban lifestyle through editorial imagery,product storytelling and short-form video.
