Marca Propia Colsubsidio on Behance

White-label brands are increasingly taking a leading role in the mass consumption market in the world and especially in Latin America. The bad thing is that people associate these brands with inferior qualities and with the absence of a proposal. Therefore, the objective of this rebranding was to provide an identity to the packages to make them recognizable to provide confidence to the consumer through different typographic uses that were accompanied by illustrations. This was a project that won a GOLD at the EFFIE AWARDS in the Shopper Marketing category for the considerable increase in sales since the renewal of the packaging was launched.