I spearheaded the strategy and fruition of the Fyter Tiktok account. I conducted extensive competitive and trend research, cast actors, created full strategy decks and executed the content on a daily basis.
The Spark ✨
The client simply wanted me to post - instead I contacted influencers to work with, fitness guru's to be in the videos, produced high quality video content optimized for Tiktok, and edited relevant content that was executed on a daily basis. I analyzed the data weekly to obtain further growth, and used it for upcoming strategies.
The Stats 💯
Timeline: 6 months Budget: $200 over 6 months Deliverables: List some deliverables that the independent gave. • Obtain at least 5k followers in 6 months • Consistent engagement of at least 3,000 impressions monthly • Increase of 20% conversions to the app in 6 months
Over the course of 6 months we exceeded our goals
- Obtained 5,400 followers in 5 months
- Consistent engagement of over 20,000 impressions monthly
- Over 10,000 conversions to the app, increasing users by 200%
When I think of the company's success from my time at Fyter, I immediately think of Alexis' work with the Tiktok account. 🚀
Scott Howard Head of Operations, Share Ventures
2021
