Pricing Strategy

Led and executed complex mortgage pricing initiatives within Home Financing and Personal Lending, driving the adoption of analytics-led pricing, risk/reward optimization strategies, and developing key pricing capabilities.

Implemented a best-in-class mortgage pricing system, resulting in a revenue lift of over $12 million.

Served as the Product Owner for the pricing team, providing business-centric requirements, participating in Agile project delivery, and supporting QA and UAT efforts for comprehensive test coverage and issue resolution.

Executed high-impact experiments and A/B tests for a $40 billion portfolio, boosting profit margins.

Enhanced competitive position and drove revenue growth of the bank by modernizing key activities throughout the Mortgage Origination and Renewal process.

Optimized data collection processes and rationalized reporting requirements via an automated Power BI Dashboard, reducing reporting workload by 40%.

Collaborated with the senior leadership across Product, Marketing, Finance, and Analytics to operationalize new mortgage pricing strategies.