Traditional Arabic fashion brand in the UK

TESSAL London, United Kingdom Traditional Arabic fashion brand in the UK Challenge Tessal is a new brand entering the UK market, focusing the Arab target market in the UK with their traditional fashion. The challenge is there is no similar brand experience in the market. We created the brand name from the concept of Tassel – that comes from clothing & fashion. As the brand is about Arabic fashion and the market is UK Arabs, we made a fusion concept of modern+tradition to address the audience and position it as a classy and elegant brand. We choose colours and designs wisely to a premium context and packaged with elegance. Result It was a one-of-a-kind experiment with Arabic fashion, where traditional fashion meets modern style and the birth of a new brand in the UK market. Deliverables Brand Name, Brand Identity, Packaging Design, Marketing Collaterals, Website