The customer was eager to make the project much more than just a platform for content crafting—he wanted to monetize it effectively.

To turn the app into a powerful selling tool, we needed to understand what matters to brands and influencers. After a careful research and analysis of the creative industries, we highlighted the following objectives:

- ensure fast, sleek, and secure work of the app

- reach the largest and most engaged in-app audience

- make the app run seamlessly on any screen

- combine marketplace and social networking features

- encourage crafters to produce high-quality content and build a trust-based relationship