Harz Growth Website Redesign

Harz Growth is a results-driven SEO agency helping businesses increase visibility, traffic, and conversions. They needed a website that not only showcases their expertise but also builds trust with potential clients and converts traffic into leads.

Harz Growth required a modern, fast, and conversion-focused website that: • Clearly communicates their SEO services and value proposition. • Establishes authority and builds trust in a competitive market. • Drives lead generation through strategic CTAs. • Offers a smooth, responsive experience across all devices.

I adopted a conversion-first design approach, blending clean visuals with strategic UX to reflect Harz Growth's results-oriented mindset. The process involved:

Discovery & UX Research • Interviews with the agency team to understand service strengths and client needs. • Analyzing competitor websites to identify content gaps and opportunities.

Wireframing & Prototyping • Built low to high-fidelity wireframes in Figma. • Focused on clear messaging, service flow, and sticky CTAs for lead capture.

Visual Design • Designed with a professional, tech-forward aesthetic. • Used brand colors to emphasize energy, trust, and performance.

Dev Handoff & QA • Worked closely with developers to ensure responsive design, fast load times, and SEO best practices were in place.

Conversion-Oriented Layout • Strategic placement of CTAs throughout each section. • Dedicated lead-gen forms integrated with CRM tools.

Services That Speak • Modular service blocks with real results and case studies. • Icons and micro-interactions that simplify complex offerings.

Credibility & Trust Signals • SEO results data visualized (traffic spikes, keyword ranking, client logos). • Testimonials and Google review integrations.

Scalable and Easy to Manage • CMS-powered for effortless blog and case study updates. • Future-proofed structure for adding service pages or tools.

The new Harz Growth website is more than a digital brochure—it's a conversion machine built to grow their business. It highlights what sets them apart in a saturated SEO market while offering a seamless user experience that turns interest into inquiry.