Google Ads

Discovery Meeting: Discuss the client's business, target audience, marketing goals (increased website traffic, lead generation, sales), and budget.

Competitive Analysis: Analyze competitor landscape on Google Ads to understand their strategies and identify opportunities.

Campaign Goal Setting: Establish clear, measurable goals (e.g., X% increase in website traffic, Y number of leads generated) aligned with the client's overall marketing objectives.

Keyword Research: Conduct thorough keyword research using relevant tools to identify high-volume, low-competition keywords that potential customers are searching for.

Ad Group Creation: Organize keywords into logical ad groups based on theme or product category.

Ad Copywriting: Craft compelling ad copy (headline, description) for each ad group, highlighting the client's unique selling proposition (USP) and call to action (CTA).

Landing Page Optimization: Review and, if possible, optimize the client's landing pages to ensure a smooth user experience and encourage conversions (e.g., purchases, sign-ups).

Campaign Settings: Configure campaign settings like budget, bidding strategy (manual or automated), targeting options (demographics, interests, location), and ad schedule (when the ads will be displayed).

Conversion Tracking: Set up conversion tracking to measure campaign effectiveness (e.g., website visits, form submissions, purchases).

Performance Monitoring: Regularly monitor campaign performance metrics (impressions, clicks, conversions, cost-per-click [CPC], return on ad spend [ROAS]).

Data Analysis & Optimization: Analyze campaign data to identify areas for improvement and adjust strategies accordingly. This may involve refining keyword targeting, optimizing bids, A/B testing different ad variations, or adjusting landing pages.

Reporting: Provide the client with regular reports (weekly, monthly) that track campaign progress towards goals and demonstrate results achieved.

Client Communication: Maintain open communication with the client, keeping them informed about campaign performance and discussing any necessary adjustments.

Initial campaign setup typically takes 1-2 weeks.

Ongoing management is a continuous process that requires regular monitoring and optimization.

A well-structured Google Ads campaign aligned with client goals.

Regular performance reports showcasing campaign effectiveness.

Ongoing optimization and management to maximize results.