Agatha Ruiz de la Prada - Mercedes Benz FW

                                 

Mercedes Benz Fashion Week

Ágatha Ruiz de la Prada

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We are proud to have been part of the inauguration of the 80th edition of Mercedes-Benz Fashion Week, collaborating with the iconic designer Ágatha Ruiz de la Prada. For this project, we were entrusted with the complete development of the visual piece for her runway show.

The creative approach was based on a journey to the past, capturing the essence of Ágatha in the 1980s. For the staging, we adopted a theatrical aesthetic, merging contemporary influences such as the vibrant pop style of Warhol with the bold extravagance of Kitsch.​​​​​​​

Dirección creativa: Carlos Maran

Dirección de arte y animación: Marco Segovia

Arte: Letty Besa, Laura Anllo, David Iturralde, Carmen Martín de la Rosa, Yago Lopez, Sara Enciso

Música: Daniel Mirás

                           

                             

Thanks for watching!

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